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JUN. 30, 2014
Shanghai Yixin Trading Co. Ltd. to introduce and distribute Lippert Components® RV and trailer products in China
ELKHART, Ind. — Lippert Components, Inc. (LCI®) announced today it is initiating an exclusive arrangement with Shanghai Yixin Trading Co. Ltd. for the marketing, sale and distribution of LCI products in the Chinese caravan, motorhome and utility trailer markets. Since 1995, Shanghai Yixin Trading has imported products into China ranging from electric bikes to elevator parts, and recently created a specialized caravan and motorhome division in anticipation of the pending expansion of the Chinese caravan market.
“We are excited to partner with Shanghai Yixin Trading and enter the promising Chinese caravan market,” said LCI Chief Executive Officer Jason Lippert. “We believe that by introducing our broad line of innovative products in China, we will begin to lay a firm foundation to meet the quickly growing needs of the emerging Chinese caravan market.”
Shanghai Yixin Trading will service more than 70 caravan OEMs as a component supplier, and will operate from a warehouse and distribution location in Tongxiang City. Tongxiang City already supports considerable manufacturing and distribution for automotive and recreational vehicles and is ranked 24 among the top 100 Chinese commercial cities in the country. Shanghai Yixin Trading showcased LCI products for the first time at the “All in Caravanning” show at the Beijing Exhibition Center in China on June 27 -29.
Shanghai Yixin Trading General Manager Chen Jun expressed great confidence in the new relationship. "Lippert Components is the largest manufacturer of components for RV and trailer products in the US and is well respected in the industries they serve,” said Jun. “We are honored for this opportunity to represent LCI in the Chinese caravan market, and since the Chinese caravan market continues to grow rapidly, our distribution arrangement could not have come at a better time."
Larry Revelino, LCI’s Director of International Business Development, described the newly formed relationship as fundamental for selling products in the Chinese market. “We are thrilled to share years of innovation with caravan and motorhome manufacturers across China by bringing them our huge variety of established, high quality RV products.”
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