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Lippert Components® Level Up® plays important part in launch of Heartland’s new Sundance travel trailer

July 16, 2013

Elkhart, Ind. — Since Heartland Recreational Vehicles adopted Lippert Components, Inc. (LCI®)’s Level Up® automatic hydraulic leveling system as an option on its Sundance brand of travel trailer RVs in January 2013, every unit sold has been built with the Level Up system.

“We were looking for some key features that would set the Sundance trailer apart from other brands, and we felt the automatic hydraulic leveling was one way to do that,” said Heartland RV Vice President of Sales Coley Brady. “The response has been outstanding.”

Heartland RV General Manager Paul Craven agreed. “Level Up has played an important part in the launch of the new Sundance travel trailer.”

LCI Chief Executive Officer Jason Lippert points out that “the RV industry is moving more towards automatic leveling for travel trailers and fifth-wheels.” He added, “We’re finding that OEMs are turning to LCI and Level Up to meet consumer demand.”

LCI’s average weekly sales of Level Up systems have grown 65 percent in the past year.

LCI Vice President of Sales Andy Murray isn’t surprised that customers are demanding Level Up for their RVs. “At one time, automatic leveling was something found only on high-end units such as expensive luxury fifth-wheel RVs, but now customers want leveling upgrades on less expensive fifth-wheel and travel trailer RVs. OEMs are looking to our Level Up system to fulfill this demand.”

Level Up is a four-point or six-point automatic hydraulic leveling system designed to quickly and safely level an RV with only the touch of a button and comes with an auto re-hitch memory function that remembers the exact height at which the RV was unhitched.

Sundance is a trade name of Heartland Recreational Vehicles, LLC, a subsidiary of Thor Industries, Inc.

About LCI Industries ®

From over 90 manufacturing and distribution facilities located throughout North America and Europe, LCI Industries, through its wholly-owned subsidiary, LCI, supplies, domestically and internationally, a broad array of highly engineered components for the leading OEMs in the recreation and transportation product markets, consisting primarily of recreational vehicles and adjacent industries, including buses; trailers used to haul boats, livestock, equipment, and other cargo; trucks; boats; trains; manufactured homes; and modular housing. The Company also supplies engineered components to the related aftermarkets of these industries primarily by selling to retail dealers, wholesale distributors, and service centers. LCI's products include steel chassis and related components; axles and suspension solutions; slide-out mechanisms and solutions; thermoformed bath, kitchen, and other products; vinyl, aluminum, and frameless windows; manual, electric, and hydraulic stabilizer and leveling systems; entry, luggage, patio, and ramp doors; furniture and mattresses; electric and manual entry steps; awnings and awning accessories; towing products; truck accessories; electronic components; and other accessories. Additional information about LCI and its products can be found at

Lippert Components, Inc.
3501 County Road 6 East
Elkhart, IN 46514