Lippert Components and Taylor Made announce marine brand strategy
Elkhart, Ind. — Lippert Components, Inc. (LCI®) and their subsidiary Taylor Made Group, LLC (“Taylor Made”), announced a new branding strategy today that will brand all current and future marine products made by both LCI and Taylor Made under the Taylor Made name.
LCI acquired Taylor Made in January 2018 and, together, LCI and Taylor Made are now one of the world’s leading suppliers of components to the recreational marine market. Effective immediately, all LCI and Taylor Made products manufactured for both original equipment manufacturers (OEMs) and the related aftermarkets will be branded as Taylor Made products.
LCI’s Platinum Series Pontoon Furniture, a product line featuring chaises, helm stands, benches, corner and radius corner seats, and a wide range of additional pontoon seating options and accessories, will transition to the Taylor Made brand name.
In addition to being the world’s largest manufacturer of marine glazing systems, and a leader in windshield technology for powerboats, Taylor Made manufactures a large selection of custom-quality marine products, including manually and power actuated doors, roof systems, hatches, direct-bond glass, and canvas enclosures.
“The strength of the Taylor Made name is unmatched within the marine industry. Throughout our branding discussions, we emphasized how important it was to continue to build upon the legacy of quality, performance, and superior service that the Taylor Made name has become synonymous with,” said Jason Lippert, LCI’s CEO. “This is an exciting day as we begin the process of refining our marine product-line branding and continue to grow the Taylor Made name.”
“We’re very excited to take on the marine product offerings under the Taylor Made name. With a history in the marine market dating back to 1908, Taylor Made’s reputation has steadily strengthened over the last 100-plus years. Combining the excellence in engineering and design that LCI’s products bring to the table, our marine product lines will continue to flourish and evolve,” stated Jason Pajonk-Taylor, Vice President for Taylor Made.
Over the last several years, LCI has worked to develop its product presence within the marine marketplace. Lippert Components Manufacturing, Inc. recently acquired the business and certain assets of the furniture manufacturing operation of Smoker Craft, Inc., a leading pontoon, aluminum fishing, and fiberglass boat manufacturer.
“LCI’s marine seating and components have shown strength within the marine marketplace. By combining the strength of the Taylor Made name with the operational resources that LCI brings to the table, we hope to continue the success we’ve seen,” said Jeff Wysong, LCI’s Vice President of Sales, Marine.
A new website is currently in development and will showcase the brand’s entire marine product offering: www.taylormadeproducts.com.
About Taylor Made Group, LLC
Headquartered in Gloversville, N.Y., Taylor Made Group, LLC operates facilities in the United States, the Republic of Ireland and the United Kingdom — with additional licensed affiliates in Australia, New Zealand, and Poland. In business for over 100 years, Taylor Made Group is one of the recreational marine industry’s leading and most diversified suppliers. Additionally, Taylor Made Group provides products to numerous other industries, including the agriculture, construction, powersports, mass transit, emergency, utility, golf, automotive industries and more. Employing over 1,100 associates, Taylor Made Group distributes its products through a worldwide distribution network.
From over 65 manufacturing and distribution facilities located throughout the United States and in Canada, Ireland, Italy, and the United Kingdom, Lippert Components, Inc. (LCI®), a subsidiary of LCI Industries (NYSE:LCII), supplies a broad array of highly engineered components for the leading original equipment manufacturers of the leisure and mobile transportation industries, consisting of recreational vehicles and adjacent industries including buses; trailers used to haul boats, livestock, equipment, and other cargo; trucks; boats; trains; manufactured homes; and modular housing. LCI also supplies components to the related aftermarkets of these industries, primarily by selling to retail dealers, wholesale distributors, and service centers. LCI’s products include steel chassis and chassis components; axles and suspension solutions; slide-out mechanisms and solutions; thermoformed bath, kitchen, and other products; vinyl, aluminum, and frameless windows; manual, electric, and hydraulic stabilizer and leveling systems; furniture and mattresses; entry, luggage, patio, and ramp doors; electric and manual entry steps; awnings and awning accessories; electronic components; televisions and sound systems; navigation systems; backup cameras; appliances; and other accessories. Additional information about Lippert Components and its products can be found at LippertComponents.com.
Lippert Components, Inc.
3501 County Road 6 East
Elkhart, IN 46514