Lippert Components Announces Exclusive Distribution Partnership With Alpha Systems
January 9, 2020
Elkhart, Ind. — Lippert Components, Inc. (LCI®) announces today that it has entered into an exclusive RV and Marine Aftermarket distribution partnership with Alpha Systems, LLC. Alpha Systems is an Elkhart-based manufacturer of adhesives and sealants that have been specifically engineered to provide premium performance and flexibility for the demanding roof designs of today’s RVs.
“We came to the realization that participating in the aftermarket segment enables Alpha to provide RV owners with the very same high-quality roofing products that it currently supplies to the OEMs building the RVs. Alpha is the only aftermarket roofing supplier to manufacture all of its own products and is the first to offer a complete line of premium roofing products made entirely in the USA. By joining with LCI, Alpha has a partner who is immediately able to reach customers nationally in order to help them protect their investments with the best products available,” stated Paul Craven, VP of Sales for Alpha Systems.
“We’re very excited about this partnership and the opportunities it will afford to RV owners. Alpha has a long-standing history of producing high-quality sealants for the RV industry, and their product suite falls perfectly in line with the needs of the end users. As an added advantage for consumers, using Alpha Systems’ products won’t void their RV roof’s warranty,” said Mark Boessler, VP of Aftermarket Sales at LCI.
Alpha Systems maintains the largest market share on the OEM side of the business, manufacturing more RV roofs than any other supplier. Combined with LCI’s long-standing and great relationships with warehouse distribution partners and dealers, along with their e-commerce capabilities and marketing, the partnership will help Alpha Systems’ product line reach a wider aftermarket customer base than ever before. Alpha’s great line of products will also receive a new brand refresh and exciting merchandising opportunities that will be sure to catch the consumers’ eye.
LCI is planning to debut an Alpha Sealants profit program that will be part of LCI’s newly updated Gold Circle Dealer® program. More details on this new program, along with a sampling of Alpha Systems’ newly branded products will be available at the LCI booth at the 2020 Expo presented by NTP/Stag in Grapevine, Texas, held January 12 through January 14, 2020.
With over 90 manufacturing and distribution facilities located throughout North America, Europe, Africa, and Asia, Lippert™ is a leading, global manufacturer and supplier of highly engineered products and customized solutions dedicated to shaping, growing, and bettering the RV, marine, automotive, commercial vehicle, and building products industries, and their adjacent markets. Lippert also serves a broad array of aftermarket segments, supplying best-in-class products designed to enhance recreational pursuits, both on the road and on the water. From powerful towing technology and automated RV leveling systems, to boating furniture and one-of-a-kind shade solutions — Lippert combines strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled Customer Service, award-winning Innovation, and premium Products to every industry and person we serve.
3501 County Road 6 East
Elkhart, IN 46514