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Lippert Components Hires John Rhymer as the New Vice President of Innovation

Lippert Components Hires John Rhymer as the New Vice President of Innovation

January 11, 2021

Elkhart, Ind. — Lippert Components, Inc. (LCI®) announces today the addition of John Rhymer as the company’s new Vice President of Innovation. In this role, Rhymer will be tasked with leading LCI in new product innovation as well as improving LCI’s existing catalog of other industry-leading RV and Marine related products, functions, and features. Rhymer has had an extensive and storied career in the RV industry and is an avid RVer, owning and using several RVs over his lifetime.

Mr. Rhymer has spent 40 years in the RV industry, most recently as Vice President of Operational Improvement at Thor Industries. He began his career in 1981 with Georgie Boy Manufacturing where he fulfilled various roles in product development. After holding several positions with other RV manufacturers, Rhymer co-founded Heartland Recreational Vehicles in 2003 where he had several operational roles until the sale of Heartland to Thor in 2010. For years, he included LCI’s vast catalog of RV parts and accessories into the RVs he helped design and understands how fit, form, and function can enhance the end-user experience. LCI is excited to add all of his product development experience onto its engineering and innovation teams.

In 2020, LCI launched several consumer-focused programs in order to improve the customer experience with its products, most notably the “Lippert Scouts” program, which connects specifically selected RV super users with the LCI Customer Experience team. The “Scouts”, who are now over 1,200 strong, are the eyes and ears for LCI and have representation in hundreds of campgrounds across the nation, igniting conversations around new and existing products. Rhymer will be an active listener in these forums and will use that important product feedback to help solve RVing issues. He will also work with those consumer groups to intake new ideas in order to help them come to fruition.

“We’re beyond ecstatic to welcome John Rhymer to the LCI family,” said Jason Lippert, CEO and President of LCI. “Ever since I’ve known John, when he ran the first RV down the Heartland production line, his focus has always been centered not on sales, but on the quality of the customer’s experience with the RV products. He knows LCI is passionate about improving the customer experience, and with the influx of new RVers due to the global pandemic, the focus on improving product is absolutely essential, now more than ever, in order to keep all of these new RVers in the mobile lifestyle for years to come,” he continued.

“After my initial retirement, I spent five years traveling North America in an RV and immediately recognized some necessary improvements we needed to make to the RVing experience,” stated Rhymer. “My passion is improving the customer experience wherever possible, and I am looking forward to working with the LCI team. There are a lot of opportunities out there to improve products that RVers use every day; and with Lippert’s great track record of product development and their dedication to the end-user experience through their technical service, care center, and social media presence, I believe the time is now where we can really have a difference-making impact with the consumer experience for many years to come.”

About LCI Industries®

With over 120 manufacturing and distribution facilities located throughout North America and EMEA, Lippert is a leading global manufacturer and supplier of highly engineered components and customized solutions dedicated to shaping, growing and bettering the RV, marine, automotive, commercial vehicle and building products industries and their adjacent markets. Lippert also serves a broad array of aftermarket industries, supplying best-in-class products designed to enhance recreational pursuits, both on the road and on the water. From powerful towing technology and automated RV leveling systems to boating furniture and one-of-a-kind shade solutions, Lippert combines strategic manufacturing capabilities with the power of our winning team culture to deliver unrivaled customer service, award-winning innovation, and premium products to every industry and person we serve.

52567 Independence Ct.
Elkhart, IN 46514