Lippert Components Level Up Plays Important Part in Launch of Heartlands New Sundance Travel Trailer
Elkhart, Ind. — Since Heartland Recreational Vehicles adopted Lippert Components, Inc. (LCI®)’s Level Up® automatic hydraulic leveling system as an option on its Sundance brand of travel trailer RVs in January 2013, every unit sold has been built with the Level Up system.
“We were looking for some key features that would set the Sundance trailer apart from other brands, and we felt the automatic hydraulic leveling was one way to do that,” said Heartland RV Vice President of Sales Coley Brady. “The response has been outstanding.”
Heartland RV General Manager Paul Craven agreed. “Level Up has played an important part in the launch of the new Sundance travel trailer.”
LCI Chief Executive Officer Jason Lippert points out that “the RV industry is moving more towards automatic leveling for travel trailers and fifth-wheels.” He added, “We’re finding that OEMs are turning to LCI and Level Up to meet consumer demand.”
LCI’s average weekly sales of Level Up systems have grown 65 percent in the past year.
LCI Vice President of Sales Andy Murray isn’t surprised that customers are demanding Level Up for their RVs. “At one time, automatic leveling was something found only on high-end units such as expensive luxury fifth-wheel RVs, but now customers want leveling upgrades on less expensive fifth-wheel and travel trailer RVs. OEMs are looking to our Level Up system to fulfill this demand.”
Level Up is a four-point or six-point automatic hydraulic leveling system designed to quickly and safely level an RV with only the touch of a button and comes with an auto re-hitch memory function that remembers the exact height at which the RV was unhitched.
Sundance is a trade name of Heartland Recreational Vehicles, LLC, a subsidiary of Thor Industries, Inc.