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ARIES® Launches All-New ForeFront™ Bullbar & Grille Guard for Ford Bronco

ARIES® Launches All-New ForeFront™ Bullbar & Grille Guard for Ford Bronco

March 31, 2023

Elkhart, Ind. — ARIES®, a Lippert™ brand, is proud to announce the launch of the all-new ForeFront™ protection lineup for the new Ford Bronco, which includes the ForeFront full grille guard and bullbar. The ForeFront lineup is engineered specifically for the Ford Bronco to be robust and lightweight while providing a tailored fit that works with the factory bumper, sensors and equipment.

“Every Bronco needs extra front-end protection when venturing out onto the trail,” said Jeff Perez, Director of Business Development at ARIES. “The ForeFront series provides that protection while working with the factory bumper and equipment.”

The ForeFront series was designed and engineered by offroad enthusiasts for Bronco owners that desire robust protection without the disadvantage of a heavy aftermarket bumper. The weight savings are advantageous for providing hearty protection without a full aftermarket bumper, which can add significant weight.

“The ForeFront grille guard and bullbar are made to be strong and provide real off-road utility while remaining lightweight,” said Perez. “The greatest benefit is the combination of strength and weight savings.”

Designed with a 4-point frame-mounted design, the ForeFront series is fabricated with mild-carbon steel and 1/4" uprights, making them ideal for protecting the front end when on or off-road.

“The 4-point frame-mounted design and 1/4” thick steel uprights provide exceptional strength and protection in the event that an impact occurs while off-roading," said Perez. “ForeFront provides superior strength over 2-point mounted products, which are often made with thin, inferior gauge steel — those products just can’t hold up the same way the ForeFront series can.”

The ForeFront series also features a one-piece fabricated construction with two integrated tow hooks that are designed for recovery and off-road utility. The one-piece fabrication ensures strength and rigidity, especially when an impact occurs, and provides longevity by preventing rattling and loose pieces that can occur from road vibrations.

All ARIES ForeFront products feature a unique two-step finish, that includes a highly corrosion-resistant E-coat and semi-gloss black powder coat finish. The E-coat bath chemically treats the steel and prevents rust, while also acting as a base for the semi-gloss powder-coat finish. This combination provides a durable finish that is rust and scratch resistant and made to last many miles and adventures.

“At ARIES, we engineer and design products for off-road enthusiasts that can handle the demands of the trail,” said Perez. “We create products that set the stage of the off-road industry — products that people will ask for by name. That’s because our products are designed to meet their needs and preferences.”

To learn more about ARIES and its products, visit

About LCI Industries®

From over 140 manufacturing and distribution facilities located throughout North America, Africa and Europe, Lippert™ supplies a broad array of highly engineered components for the leading manufacturers of recreational vehicles, automobiles, watercraft and prefab homes. It also operates in adjacent markets, including hospitality, transportation, construction and agriculture. Lippert™ serves a wide range of aftermarket segments, providing high-quality products for the recreational vehicle / caravanning, automotive and marine industries. With over 12,500 team members and a diverse portfolio of best-in-class brands, Lippert™ adopts a team-based business philosophy and has proven that, by putting people first, the possibilities for growth and development are truly endless.

52567 Independence Ct.
Elkhart, IN 46514